|
Limelight is
the largest regional African-American monthly publication in the
United States. By regional, we mean a publication like Ebony is
national. Our area we serve is for & about St. Louis' African-American
community, which totals almost 600,000 of the 2 million total
population of Metropolitan St. Louis. It's a separate & distinct
market, deserving of an advertisers specific attention. The
African-American community wants to know that their business is
recognized, appreciated, and welcomed. They are valued participants
both as customers and employees. Our rates are low, we only have
1 rate, $35.00 per column inch.
IT
IS COMMISSIONABLE
TO ADVERTISING
AGENCIES!
A full page measures
10" X 16" deep. Our column widths are wide, a full 2", bringing
your cost of space down considerably. For example, a full page ad
is $2800.00 gross, and a 1/4 page ad is $700.00. An ad that is 4"
wide by 6" deep (12 column inches) is $420.00 gross, less 15% net.
Because we only come out once a month, the last Thursday of every
month, you can budget us in for a full year without impairing your
total market budget. "And we will get you significant additional
African-American business from the heart of this market". We've
been voted "Best cover" in 3 separate years as voted by the National
Association Of Newspapers. We are available at hundreds & hundreds
of boxes and sites throughout Metropolitan St. Louis. As a bonus
we now rent the center display section of all apartment guide boxes.
70 new places to get your Limelight.
INSIDE EACH ISSUE OF LIMELIGHT
Every issue of LImelight has a basic structure: Local (St. Louis),
Civic, Social, Community News wrapped around famed award winning
historic feature articles; then we add Limelight Editorials that
have been dubbed "a crystal ball on the future"; finally
we have 2 pages devoted to national celebrities, whether movie (think
Will Smith), music (think Nelly), political (think President Bush),
sports (think Kobe) - and every page has "photos, photos and
more photos". You'll love Limelight - and our readers will
do business with you.
|
 |
|
ADVERTISING
RATES
|
|
PER
COL INCH
|
| OPEN
RATE |
$35.00
|
| NATIONAL
RATE |
$35.00
|
| POLITICAL
RATE |
$35.00
|
|
(All
Political Ads are Payable With Order)
|
SAU:
Standard Advertising Units
We will accept your computations based on the above rates.
"Limelight" is tabloid size with an advertising
image space of 10 inches wide by 16 inches deep. We have five,
2 inch wide, columns per page |
|
COMMISSIONS
& CASH DISCOUNTS
|
|
15%
to accredited advertising agencies
|
|
HUMAN
RESOURCES & LEGAL NOTICES
|
| Use
"Limelight" for your Personnel and
Legal Notice ads |
|
ALMOST
THE SAME SWEET RATE!
|
| Limelight
has had only two very moderate rate increases since 1987!
Yet our circulation has grown five fold in that period. Can
any other media make that statement? We have
held the Price Line with NO rate increase since
1994! |
|
THE
BEST 'INSERT' RATE IN TOWN
|
| Your
insertions with 'Limelight' come with a certified 'Proof
of Performance'. Just $1750.00 per 25,000 inserts. ($70.00
per thousand, U.S. Postal Rates are $330.00 per thousand).
That's the best insert rate in town. |
|
THE
BEST FULL COLOR PRICE IN AMERICA - ONLY $100
|
| If
you'll furnish us a 'glossy' print of how you want your ad
to appear we'll give you a full color for only $100 extra,
plus our regular column inch rate. That's the best price
in America, bar none. |
|
FREQUENCY
|
| We
publish on the last Thursday of every month, excepting our
Nov. and Dec. editions are one week PRIOR to Thanksgiving
and Christmas |
|
SPECIAL
ISSUES
|
|
January
• Martin Luther King edition
February •
Black History special
May
• Mother's Day edition
June • Wedding edition
August • Annual Anniversary
issue
September • Back to school/Educational
issue
November • Thanksgiving
edition
December • Christmas edition
|
|
