| Limelight
is the largest regional African-American monthly publication
in the United States. By regional, we mean a publication like Ebony
is national. Our area we serve is for & about St. Louis' African-American
community, which totals almost 600,000 of the 2 million total population
of Metropolitan St. Louis. It's a separate & distinct market,
deserving of an advertisers specific attention. The African-American
community wants to know that their business is recognized, appreciated,
and welcomed. They are valued participants both as customers and
employees. Our rates are low, we only have 1 rate, $35.00 per column
inch.
IT IS
COMMISSIONABLE
TO ADVERTISING
AGENCIES!
A full
page measures 10" X 16" deep. Our column widths are wide, a full 2",
bringing your cost of space down considerably. For example, a full
page ad is $2800.00 gross, and a 1/4 page ad is $700.00. An ad that
is 4" wide by 6" deep (12 column inches) is $420.00 gross, less 15%
net. Because we only come out once a month, the last Thursday of every
month, you can budget us in for a full year without impairing your
total market budget. "And we will get you significant additional African-American
business from the heart of this market". We've been voted "Best cover"
in 3 separate years as voted by the National Association Of Newspapers.
We are available at hundreds & hundreds of boxes and sites throughout
Metropolitan St. Louis. As a bonus we now rent the center display
section of all apartment guide boxes. 70 new places to get your Limelight.
INSIDE EACH ISSUE OF LIMELIGHT
Every issue of LImelight has a basic structure: Local (St. Louis),
Civic, Social, Community News wrapped around famed award winning historic
feature articles; then we add Limelight Editorials that have been
dubbed "a crystal ball on the future"; finally we have 2
pages devoted to national celebrities, whether movie (think Will Smith),
music (think Nelly), political (think President Bush), sports (think
Kobe) - and every page has "photos, photos and more photos".
You'll love Limelight - and our readers will do business with you.
|
 |
| ADVERTISING
RATES |
| PER
COL INCH |
| OPEN
RATE |
$35.00 |
| NATIONAL
RATE |
$35.00 |
| POLITICAL
RATE |
$35.00 |
| (All
Political Ads are Payable With Order) |
SAU:
Standard Advertising Units
We will accept your computations based on the above rates.
"Limelight" is tabloid size with an advertising image
space of 10 inches wide by 16 inches deep. We have five, 2 inch
wide, columns per page |
| COMMISSIONS
& CASH DISCOUNTS |
| 15%
to accredited advertising agencies |
| HUMAN
RESOURCES & LEGAL NOTICES |
| Use
"Limelight" for your Personnel and Legal
Notice ads |
| ALMOST
THE SAME SWEET RATE! |
| Limelight
has had only two very moderate rate increases since 1987!
Yet our circulation has grown five fold in that period. Can
any other media make that statement? We have held
the Price Line with NO rate increase since 1994! |
| THE
BEST 'INSERT' RATE IN TOWN |
| Your
insertions with 'Limelight' come with a certified 'Proof
of Performance'. Just $1750.00 per 25,000 inserts. ($70.00
per thousand, U.S. Postal Rates are $330.00 per thousand). That's
the best insert rate in town. |
| THE
BEST FULL COLOR PRICE IN AMERICA - ONLY $100 |
| If
you'll furnish us a 'glossy' print of how you want your ad to
appear we'll give you a full color for only $100 extra, plus
our regular column inch rate. That's the best price in
America, bar none. |
| FREQUENCY |
| We
publish on the last Thursday of every month, excepting our Nov.
and Dec. editions are one week PRIOR to Thanksgiving and Christmas |
| SPECIAL
ISSUES |
| January
• Martin Luther King edition
February •
Black History special
May
• Mother's Day edition
June • Wedding edition
August • Annual Anniversary
issue
September • Back to school/Educational
issue
November • Thanksgiving
edition
December • Christmas edition
|
|
